Slider CL01 Diamond 150x150 - Our Process

Our web design process

At Krystal, our time-tested and proven website development cycle is focused on creating websites that deliver optimum user experience with well-articulated steps.

We are a creative agency that possesses many years of experience in designing & Developing websites for all types of businesses across many industries. Our web design & development skills are honed to such high precision to enhance the success of our clients from across the globe. Here, we’ll explain in detail, how our process works and how it impacts our clients’ brands.

1 - Our Process

Define project goals

We kick-off every project by first, asking vital questions to understand the objectives you set to achieve with the website.

Once, we understand your goals; we’ll research to map your target audience – this phase involves clarifying what action, you’d expect them to take once they land on your site, and also, what they expect to get from your website.

We’ll conduct in-depth market research to uncover what your competitors are doing – to understand their strengths and weakness. The information gathered here will serve as the core of how we’ll design and position your brand.

2 - Our Process

Outlining the Site Structure

Armed with well-founded requirements, the next thing we will do is take a look at your content. We will not only create what you need, but we will also establish the best way to implement it, so it connects with your target audience.

The content will form the basis of the structure of your website and will be outlined in a sitemap. As soon as we decide on a sitemap, we will delve into user journeys. User journeys are the numerous and diverse routes your users will follow as they navigate from one page to another on your website to look for viable information to complete their goals.

Subsequently, we will use the user journeys and requirements we have defined to design suitable wireframes.

3 - Our Process

Visual Design

When we have created the wireframes for each page individually, we will go ahead to apply visual designs to them. The typography, design elements, as well as the colour palette, will be in line with your brand.

Our usual style is to create a theme using three broad concepts that befits your website. But your feedback is vital as it will enable us to design appropriate templates for each page on your site. The web design process also entails developing the website for tablet and mobile.

After that, we will evaluate the designs with you and also weigh them against the requirements or prerequisites that we compiled in the first phase. We will also check and verify that the website is navigable and responsive so that users can easily find whatever information they are searching for via any device.

We will also check that no dead ends exist at any angle.
Our test will cover all call-to-action buttons to ensure they are working correctly and will lead users to the desired page. This is to ensure that your visitors have the best of experience on your website as they navigate from one page to another as well as to enhance your interaction with your web visitors.

This is where we ask for your official approval of the design before we proceed.

4 - Our Process

Developing the website

Once the final designs have been approved officially, we will proceed to create the website.

As a creative agency, we always build websites with usability, search engines, and performance in mind. We work and follow the W3C standards to the letter using cutting-edge techniques and efficiency during the development phase.

The outcome of this is a site that is easy to navigate and very responsive to any operating system, browser, and type of device. We employ the best and innovative practices so that users of your site who may be impaired in one way or another can access your website without any restrictions.

5 - Our Process

Test, tweak and launch

Once we have finished building your website, we will upload it to a production server that will grant you access to view it. This is for you to be able to analyze it and provide any feedback personally. Then we will fix any glitches or bugs and tighten all loose ends based on your feedback.

We will:

Evaluate the site to ensure that it meets all the requirements we outlined in the first phase, i.e. in phase 1.

We will test the performance of your website when accessed via the numerous operating systems (which include mobile), modern browsers as well as different screen sizes.

Bring together a user group to carry out appropriate testing to find out if any glitches or bugs need to be fixed.

Ensure that your copy is free of errors and to confirm that no design elements are broken whatsoever.

We will put the website’s performance to the test and proceed to optimize it using various and reliable tools according to a worksheet that we have developed uniquely for you.

As soon as the testing phase is completed, your website will be uploaded to a live server.

Once the final designs have been approved officially, we will proceed to create the website.

As a creative agency, we always build websites with usability, search engines, and performance in mind. We work and follow the W3C standards to the letter using cutting-edge techniques and efficiency during the development phase.

The outcome of this is a site that is easy to navigate and very responsive to any operating system, browser, and type of device. We employ the best and innovative practices so that users of your site who may be impaired in one way or another can access your website without any restrictions.

Support and maintenance of the website

Our agency offers a yearly support package which will help you maximize the potential of your website. Some of the great features in our support package includes

Conduct offsite backups for the database and files on your site on a daily basis

Secure your website with hard-to-crack firewalls that will protect your database

Keep you up to date when we update your software automatically

Keep an eye on and enhance your website’s performance using a variety of tools

Be on hand to fix bugs or glitches and be available to answer any question you may have about your site.

Set up and configure your web hosting for optimal performance and update your services.

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Creative vision, Passion, dedication
and a lot of coffee.

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